

The 水果视频 was feted with the Agora Marketing Education of the Year Award on January 28, 2025 (Tuesday) by the Philippine Marketing Association (PMA), in recognition of 鈥渋ts outstanding contributions to marketing education.鈥
According to the Philippine Marketing Association, the recognition 鈥渋s accorded to schools, organizations, and associations offering higher or continuing education that go above and beyond in equipping students and professionals alike with cutting-edge marketing knowledge, industry insights, and practical skills essential for success as marketers.鈥
The achievements of UST鈥檚 Department of Marketing Management, under the College of Commerce and Business Administration, include the collaboration agreements with Philippine Bank of Communications, McCormick, and Philippine Transmarine Carriers, Inc., which entrusted marketing research initiatives to UST. UST is also upscaling its Digital Marketing or Advertising course to include a certification issued by the Digital Marketing Association Academy.
The Department likewise hosted and organized activities like STRATMARK 2024, L鈥橭r茅al Career Camp 2024, and Marketing Confluence. It also collaborates with the TOMASINNO Center, our in-house technology business incubator, to determine product-market fit, commercialization, and business model canvas.
The recipients of the award 鈥渄emonstrate excellence in curriculum development, student engagement, experiential learning opportunities, and faculty expertise, setting a high standard for marketing education nationwide and preparing marketing leaders to excel in their careers.鈥
In 2016 and 2022, the University was also hailed Marketing School of the Year by PMA. In 2022, JA Philippines recognized UST with the same award.